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– Social proof: Reviews on Google can act as social proof, providing evidence that your business is reputable and trustworthy. Customers are more likely to purchase from a business with a high number of positive reviews than from a business with no reviews or mostly with negative reviews.
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– Competitive advantage: Positive reviews on Google can give your business a competitive advantage over other businesses in your industry. If your business has more positive reviews than your competitors, it can help to differentiate your business and make it stand out.
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– Improved click-through rate: Buying positive reviews on Google can also improve your business’s click-through rate (CTR). When potential customers see a high number of positive reviews, they are more likely to click through to your business’s website or Google My Business page to learn more about your offerings.
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